Tip #11 – Use video in your posts.

Using this secret to social media success will bring you tons of fans and friends.

Tip #11, I already talked a little bit about this in tip #10, so if you haven’t already looked at tip #10, go back to that post and really get it into your core that this is one of the most important things you can do in social media.

So tip #11 is: Use video in your posts, use video in your sharing. Share video. Link to video. And really use your own face in video. So, you want to share other peoples’ videos and things like that, that’s great. But also, the best way for you to develop rapport with future clients and current clients, getting them to continually know you, get you really top of mind and face to face, is getting behind the camera and doing video.

And I’ll tell you, this is one of the things that I always have to kick myself about. I lived in Hawaii for 7 years, and, you know,  kept being under the guise of , oh it’s gotta be perfect. And it would take all day to do one video because we had to edit it out, or we’d make a mistake.  You know what? I finally gave up all that and just was real behind the camera, and flub things up.

You know you’ll hear in this editing, there are times when I misspeak or I pronounce a word wrong, and I just repeat it.  Well, people know, especially in conversation, you’re not talking from a script and perfectly. I’m not working from a script right now.  I’m talking from tapping into the knowledge and experience of what we do for our clients and sharing them with you so that you can repeat it. You can do the same and then get fantastic results in social media.

These are the things that work, so I’m just sharing from the heart, sharing from what I know.  But I’ve got some notes that guide me. So if you do that, you have an outline. Know what you’re going to talk about, and then you just share from your knowledge base.

Be Real in Your Social Media Marketing

You’re the expert already. Trust that you know what you’re talking about. You do! And then just share it. And be real with people.

So use video, and don’t bother being perfect or looking perfect or sounding perfect. Be real. Get in front of that camera, and don’t worry if it’s not perfect.

This is one of those things that I have to constantly tell myself…that it’s good enough and doesn’t have to be perfect, just get in front of the camera.

Another goal sometimes is that added pressure. We talked about that in some of these other tips about the value people place on how the woman looks. Right?  So there is that pressure about what we feel when we think, “Oh that looks good” and things like that.

Your Video Doesn’t Have to be Perfect

And, ok, I don’t think I’ve gotten any videos with me in my sweats or pajamas and whatnot, and how I typically work right when I jump out of bed, and I get into work, and I don’t have a cup of coffee. I literally turn on the computer and I sit in my pj’s. And I start working. I don’t know if I’ll ever do a video in my pj’s. It might not be appropriate for a professional audience but, maybe I will.

Maybe just to prove the point you need to be raw, authentic, and communicate to your audience what’s behind the scenes. But I do, and I have gotten better at saying, “You know what? You don’t have to be perfectly made up, you hair doesn’t have to be perfect.”  Maybe wear a ponytail, you know, and I’ve learned that this is currently out of style, but I didn’t know that. But, I’m a geek. I told you that before. Right? But allow who you are to be who you are. You know, and I’ve had to ignore the perfect pretty girls who get in front of the camera, and they look just perfect and their hair is perfect.

And I just have to say, “You know, that’s not me.” My hair’s going to be messed up. It’ll be pulled in a ponytail sometimes and look awful, especially when I’m in my glasses. Again, you might not ever see me in glasses, but the more I am my authentic self, the more people really get to know who I am. And, I get more video done, instead of waiting for it to be perfect.

So after I do this video, I’ve got to get on TV, and get behind the camera, and get you out a video because now I have to practice what I preach. I hate being the teacher! Now I’ve got to do what I’m teaching.

But, hopefully, this has inspired you, it’s made you laugh. If I can make you laugh, then I’m happy.

But please use video. If I can drive that point home, use video. Get behind the video and don’t worry about being perfect.  People just want you to be real.

So Tip #11 is “Use Video in Your Posts.”  It will help you be successful in social media marketing.