[Social Media Marketing Secrets] Secrets to Social Media Success – Tip #16 Quickie Tip – Throw Myths on Traditional PR Out the Window
Jul 5th 2012 · by Deborah Cole
Tip #16 – Quickie Tip – Throw Myths on Traditional PR Out the Window
This is the one tip that you cannot ignore if you want success in social media.
Throw privacy, control, and PR rules out the window, because corporate PR strategies and rules are all about giving the public a certain canned message, whereas blogging and social media is all about being transparent and authentic. And you can still have control over what message gets across, but if you’re focusing on privacy and closure and all that, it’s the antithesis of social media. And it’s exactly what will not work in getting you tons of fans, and results.
Social Media Loves Transparency
So the Quickie tip is “Throw Myths on Traditional PR Out the Window” and go back to Tip # 1 which is engagement, engagement, engagement with your audience.
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