Oct 2nd 2012 · by Deborah Cole
How do you create buzz for a secret mission: The Green Beret Challenge in Austin.
This SpecOps adventure, aka “The Green Beret Challenge” promises “The Pain will be Legendary” making competitions like Tough Mudder look like child’s play.
The founder, and former Green Beret himself, Mark Ballas recently consulted with me, asking how they could create buzz for this adventure. But he added the challenge for me, stating that he didn’t want to reveal a lot about the race. Mark wanted to “surprise the men and women” who participated in the adventure. Just like what happens during real training for Green Berets.
So this is the video I created for him to see how to start a viral campaign and spread the message using social media channels like Facebook and Twitter to help get the word out and signups for the upcoming adventure in cities around the United States.
You’ll want to have your pen ready to take notes on how you can start a similar buzz-building campaign for your new product or service that you want the world to hear about, and be able to do it by “word of mouth marketing” now called “social media marketing.”
Feel free to add other ideas you come up with while you watch this video in the comments below.
PS: Be sure to LIKE the Green Beret Challenge if you like what Mark Ballas has created for men and women who welcome a tough challenge to stretch themselves to a higher level of strength.
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