[Social Media Marketing Secrets] Secrets to Social Media Success – Tip #15 – Have Your Own Blog with Your Opt-In Form That You Own
Jul 4th 2012 · by Deborah Cole
Tip #15, is make sure you have Your Own Blog with Your Own Opt-in Form that You Own.
You can also put 5 asterisks on this because this is such a core guiding principle in everything you do in all of the above 14 tips that I just shared with you on social media success.
And that is, to have an opt in form on all of your social network channels. So every channel that you create, you always get a place where you can put a link for your website or a page on the web. And that page should be your home page on your blog that has an opt in. Or a specific page that just has your video that says, and you know it could be specific to each channel.
You can have that. You can be collaborative with it. Or it can be very simple way to just drive them all to one page where it says, “Hey, if you like my posts or strategies or videos or whatever it is you offer, you can stay in touch with me by just signing up below (or wherever you decide to put on your opt in box). And then tell them to opt in to stay in touch with you. And then tell them what they’re going to get. Make it something special and also tell them the things they’re going to get when you communicate on your blog.
So the key to everything you do in social media is never…because these social media channels are not owned by you. Facebook, Myspace, LinkedIn, Pinterest…All of these things that I mentioned..YouTube…They’re not owned by you. You have no control over them.
And I’ve been doing this business in social media for 10 years, and when I went to revise my first book that I wrote on Twitter, there were companies and links that were in existence then that people signed up for. They were very popular that were then bought out, and then the person that bought them out changed some of the rules. Some of them did away with them and eliminated the channel.
You know, a lot of people joke around about MySpace, and MySpace is so extremely relevant for two tribes: 1) musicians. Justin Timberlake, or otherwise known as JT, just recently bought MySpace. So we’re going to see a surge in interest and a lot of publicity for MySpace. And it was specifically created for musicians. It gave them a channel to share their music without having to go through the professional publishing world and be approved to share their music with the world.
Instead, they let people vote them up or vote them down. Tila Tequila wound up becoming one of the most famous MySpace musicians, got a million followers, got her own TV show, and obviously had an album, and she got her music out. And a number of other musicians have the same kind of success story.
Others use it just as a way to gather their tribe. So that’s the number one place for musicians. All musicians must have a MySpace channel.
MySpace Usage in Social Media Success Secrets
You might not need a MySpace channel if you’re a doctor or someone who’s not really tapping into that target market. But maybe it is.
Because the second tribe of people that love MySpace is the Spanish market. Not just people in Spain, but people in America who are Spanish. For whatever reason, the market research tells us that this is a tribe that loves MySpace. They like the format of it. A lot of creatives really like MySpace over Facebook. There are people who hate Facebook – hate it, hate it, hate it. And you may just absolutely love it. It may be your preference. But the bottom line here is, a lot of people joke around about MySpace because it isn’t as popular in the general community as it once was.
So, again, if you built your tribe solely on MySpace and now all of a sudden everyone’s using Facebook, and then all of a sudden everyone doesn’t want to use Facebook, but wants to use LinkedIn – probably not the case. I think Facebook is being led by someone who is very competitive and will always be competing with the other services that pop up, but at any rate, it could be anything, like Pinterest. Instagram was just recently bought by Twitter. So now that’s different. So you are always at the mercy of these other social media companies that own all of your data.
Notice. There’s no privacy when it comes to social media. So, you must have, number one, an opt in form on all your social media channels and pages. And if you can embed it right there on the page, fantastic. Otherwise, have a link over to your blog. You must have your own blog and it must be social media friendly, SEO compatible, and Google friendly in order for you to beat your competition on Google when they’re searching for you.
You do these things, if you link the popular, the top seven channels, and I discuss that in a different audio program. But if you link the top 7 social media channels that you must be on no matter who you are, if you link them all to your blog, guess what? You have higher relevancy on your blog than you would if you didn’t have those channels.
And it’s because they are considered authority sites and very, very highly ranked sites. Like FB, and Twitter and all those things, highly ranked sites. So when Google sees that it’s linking to your blog, your blog also gets a boost in the Google search engine.
So make sure you link them all there, and then in this tip, Tip #15, is make sure you have your own blog with your own opt in form that you will own. You want to own your contact list.
Thanks and Tune in Again
And then, we’ll talk about this in future tips in another series, in another audio program about having your own blog and what you need to do on your blog beyond what you’re doing in the social media channels. That is probably the number one thing you need to do and remember in social media is that these social media channels are fantastic. They’re absolutely essential these days, in this century, but they’re only tools and advertising venues and channels to drive them to your storefront. Your storefront is your blog, your own domain that you own.
That’s going to be critical. We’ll talk about that in the next audio program about your own blog and your opt in form, and then what you want to do with that op-tin form. You want to have an auto-responder set up. You want to have a series. You want to be communicating with your list, giving them a one time offer, giving them special treatment, giving them information they would never find in any of your social media channels. Behind the scenes footage, information, reports, specials, deals.
All these things you do only on your blog and your home page that you own and that you have the op-tin form to collect your visitors and grow your list.
We’ll talk about how important that is in the next audio program.
So thank you so much for tuning in to this Secrets to Social Media Success series.
Articles in This Series
- Secrets to Social Media Success – Tip #1 – Engagement
- Secrets to Social Media Success - Tip #2 - Ask Lots of Questions
- Secrets to Social Media Success - Tip #2 continued - Ask Controversial Questions
- Secrets to Social Media Success - Tip #3 - 'Like' the Comments That Your Fans Post
- Secrets to Social Media Success – Tip #4 - Tag Relevant Influencers
- Secrets To Social Media Success - Tip #5 - Comment On Other Peoples' Posts (OPP)
- Secrets to Social Media Success - Tip #6 - Have contests that are meaningful
- Secrets to Social Media Success Tip # 7 - Provide True Value
- Secrets to Social Media Success - Tip #8 - Contribute to Charitable Causes and Share with Your Followers
- Secrets to Social Media Success - Tip #9 - Share Educational Content
- Secrets to Social Media Success - Tip # 10 - Use Pictures in Every Post
- Secrets to Social Media Success - Tip #11 - Use Video in Your Posts
- Secrets to Social Media Success - Tip #12 - Separate Your Email, Using a Separate Email Address to Manage Your Social Media Accounts
- Secrets to Social Media Success - Tip #13 - Post Controversial Questions
- Secrets to Social Media Success - Tip #14 - Share Behind the Scenes Footage
- Secrets to Social Media Success - Tip #15 - Have Your Own Blog with Your Opt-In Form That You Own
- Secrets to Social Media Success - Tip #16 Quickie Tip - Throw Myths on Traditional PR Out the Window
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