May 3rd 2012 · by Deborah Cole
Tip #2 – Ask Lots of Questions
That’s the key to engagement for success. So the way you get engagement is you ask lots of questions. You comment as well, but the update post will be a question. So it could be in the form of a poll. It can be in the form of an opinion. It can be in the form of just a question. And it could be anything. It doesn’t always have to relate to your business. And I think that ’s key. So many people think, “It’s got to be business related, and da, da, da, da, da….” But the bottom line is, you’re talking about thinking about your updates as a party, as a networking event. You don’t just talk about your business and ask questions. You just engage them. So think about how you engage anyone in a conversation at a networking event or party, a cocktail party where you’re just simply getting to know people and building friendships. That’s the type of questions. And then you can mix it in with say every 5 normal questions with some type of business related question.
Bonus Tip – Ask Controversial Questions
And also be controversial. And that may be a separate tip in and of itself, but your questions can be somewhat controversial. And when you do that, if you don’t like, let’s just say it’s a political. And say something’s going on that concerns you when it comes to politics or economics, or taxes and you want to alert your audience about what’s going on, you can pose it in such a way that it seems mutual, like they don’t necessarily know what your opinion is on the subject. That’s why you pose it as a question instead of a statement.
So say you hate Obama’s tax policy, but you know you’ve got followers that are avid, rabid Obama fans. But you also want to educate and then build rapport with the people who don’t believe in what he’s doing, feel that that’s going to destroy the economic ability, all right, of the country. So you pose a question like “What do think of Obama’s new proposal on the health care plan?” or on taxes and on this or that. You ask it as a question. You pose the question. Then you sit back and watch the firestorm of comments and debate happen on your wall by your fans and followers. That way you’re never taking a side if you want to stay neutral. Some people don’t. Some people don’t mind letting their politics be known and obvious. So you sit back. You stay neutral. And you let them stir everything up. And then you never even necessarily comment on that post again. You’re just one of those people who go in there and you go, “Boom, there’s the question – Whoo! Let’s sit back and watch the fire, you know, spread and grow.” That’s a great way to engage your audience.
The bonus tip “Ask Controversial Questions” will be continued in the next post…. Stay tuned!
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