Month: September 2014

BREAKING NEWS: Pete Frates and his wife Julie just gave birth to their baby girl, Lucy Frates today, August 31, 2014 while we were editing this video.

Special serendipity for the timing on this tells us (along with the $100 Million dollars donated this month alone) that #ALS will soon have a cure.

Here’s the video with the latest #IceBucketChallenge with Lisa Hyatt as she accepts the Challenge by Glen Ledwell, with a little help from her Coach: Deborah Cole.

Recently I’ve been hearing whiners and negative comments about how people are “sick of the ALS challenge.” To which I say: So are people suffering from ALS. So I guess you’re in the same boat. #NOTreally

Forbes shares stats along with a great rebuttal to all the people getting “tired of the Ice Bucket Challenge”.

Last year only $2 Million dollars in donations were collected in August. This year, $98 Million dollars MORE all because of the viral nature of this #IceBucketChallenge movement. Is this just the beginning? Or is this the end of the #IceBucketChallenge for #ALS ?

Who knows how much more it’ll be by the time others watch this challenge video? Post in the comments below the donation updates on how much is raised to date when you watch this.

When i watched the Pete Frates video of where this all started about 2 weeks ago, they “only” raised 2 million dollars from the Ice Bucket Challenge by then. This donation amount actually made me do a triple check that the reports of them raising $100 Million dollars for ALS were true, or just a typo/misprint with an additional zero.

Nope. The donation amount was accurate.

One hundred Million dollars raised in the month of August with the Ice Bucket Challenge.

What makes a viral movement start like this that catch on like wildfire?

More importantly, what gets people to take action and actually donate? Some videos go viral, but you don’t see the corresponding amount of donations to support the craze. This movement matches action with the fun videos many are creating to raise awareness for ALS. To date, the ALS association reports that over “three million people have donated.”

First let’s look at where it all started…

Have you asked yourself, what’s behind this #ALS #IceBucketChallenge that you see all your friends doing on Facebook, Twitter and Instagram?

Here’s the video produced by #ESPN that will introduce you to the man, Pete Frates, who inspired this movement that has raised more awareness and donations for the ALS foundation.

It all started with a man, a brother, and a family dedicated to fight this disease with everything they’ve got, and inspire others to help them do it.

And now, Pete Frates is a Dad. Today. August 31, 2014. As i type this, Pete’s heart is filled with a love he’s never known before, at the same time he’s just as dependent as his newborn daughter, Lucy. He can’t speak, and he’s confined to a wheelchair. This is a debilitating disease that takes your life very quickly.

Lisa Hyatt accepted this challenge — despite how much she hates the cold. Her business Coach, Deborah Cole helped her accept the challenge, and they talked about her friend who also suffers from #ALS and is fighting it right now.

This challenge had special significance to Lisa — beyond just being called out by the mastermind we’re both in: Flight Club.

We were honored to be challenged by Glen Ledwell, the leader of Flight Club Mastermind. Knowing that while we are not only in the group to make more money in our businesses, but also to make a HUGE impact on the world we live in is the Best part of being in Flight Club.

What has made this Ice Bucket Challenge spread so quickly and so far?

Entrepreneur shares 6 viral marketing lessons to learn from the Ice Bucket Challenge for ALS:

This challenge quickly became a movement that everyone is participating in. From athletes to CEOs, (like Kobe Bryant and Bill Gates); from musicians to movie stars like Eminem and Charlie Sheen who put a NEW spin on how to do the Ice Bucket Challenge in #Hollywood.

Even politicians are getting involved like the New Jersey governor, Chris Christie.

Some are funny, some are epic, some are epic fails. Like this epic Ice Bucket Challenge #FAIL with the girl on the horse.

Some of the psychological reasons we participate in this campaign – beyond being asked by our friends to do something they just did are all tied to how we’re made up as spiritual beings sharing a human experience.

People WANT to be involved. They look forward to being called out. We like to be challenged. We like to be a part of something bigger than ourselves.

Our brains kick in creative ways to put new spins on the challenge. We also love laughing at our fellow human beings especially when they’re throwing ice cold buckets of water over their head. It’s just funny. And an unusual sight to see.

But at the end of the day… we’re accountable to one another and don’t want to be called a chicken. Then again… maybe being called names is better than freezing our faces off.

Part two of this Ice Bucket Challenge brings a whole new perspective with Coach Deb as she challenges the ice bucket challenge and tries to break the rules. After all, that’s what being an entrepreneur is all about, right?

Stay Tuned for Part Two of the Ice Bucket Challenge for #ALS.